Creating a Custom Variable MSKU

MSKU Customization allows you to select variables and structure MSKUs the way you'd like to see them when they are created. 

In Stratify, navigate to Settings>General>MSKU Customization.  You can also click on the Edit button on the List & Prep page to change or add them:

While on the Settings page, you can select your level of customization by selecting to: 

• Use Variable MSKU
• Use Set MSKU Prefix
• Let IL Create My MSKU

You can edit the variable formula by clicking on the pencil icon.

Editing opens a selection panel so you can select variables & separators. As you build the new MSKU, a preview of the new MSKU will be available at the bottom of the panel. A sample of the MSKU will also be available on the Settings page.

You can also delete and add variables if needed.

If you need to change the position of a variable, you can move each row by clicking and sliding them up or down to their new position. 

Final Result

When you go to list your product, your MSKU will be automatically created for you using your formula

Amazon has an MSKU character limit of 40 characters. You will see an error if your Custom MSKU is longer than this limit and will need to adjust your MSKU.

Here is the end result using our example data from above for an item with a $1.00 Buy Cost, Walmart as the Supplier, and a List Price of $16.48

If you see an X in your Custom MSKU instead of a field, it means you have not yet provided the data for that field. For instance, if you chose Buy Cost as a field in your MSKU, but have not yet assigned a Buy Cost to the item you are listing. Once you enter the information, this will update.